Top 9 Link Juice Leakage Issue

Getting backlink juice pointing to your websites isn’t easy for all of you, more often it is a painful task. So we need to make sure the link juice is flowing properly easpecially internal linking within our websites which is under our control.
Robert Enriquez has made a blog post about link juice leakage at SEOMoz. And I feel that it’s important to share with you.

If you have serious link juice leakage, then it will affect your search engine rankings a lot. Placing the nofollow link attribute on your website is a very important SEO technique to control and fix the flow of link juice and PageRank. Today I’m going to discuss about the top 9 link juice leakage.

#1 User Function And Admin Links

Login, signup, sign in, logout, register and any admin links are just providing user function. And there is no vital information on these pages and there is no value to index them in the search engines.

#2 Logo And Header Picture Links

You should nofollow logo and header picture links as there is no anchor text unless you get customers by images (tangible products).
#3 RSS Feed Links

Most of the blogs do provide a link to readers to subscribe to their RSS feeds. Not only it will give you link juice leakage issue, it will also create duplicate content. You want search engines to index your blog post but not RSS feeds.

#4 Archive Pages

There are various form of archive pages such as tag pages, category pages and archive pages. They all contain your blog post and are considered as duplicate content. Nofollow and noindex those archive pages if you do not want them to be indexed by search engines.

#5 Contact Us And Feedback Pages

Usually this page only contains a form that needs to be filled out. So there is no need to index this page.

#6 Copyright And Privacy Pages

These pages do not contain any relevant information to your website. So they should not be indexed as well.

#7 Comment Page

As the number of comments grow, the leaking of link juice tends to be serious. You can use nofollow link and canonical link to prevent it.

#8 Home Page Link

Home button is another issue which cause link juice leaking. Since the anchor text is ‘home’, there is no point to follow the link unless you’re selling a home
There are 2 ways to handle this. First one is to change the anchor text to your keyword other than ‘home’. Second one is simply add the nofollow attribute to your link.

#9 Read More Link

In most of the blog, you can find the ‘read more’ link in the blog’s main page. This does not contribute the link juice to your blog post because the anchor is not your targeted keyword.

You can find this issue in my blog too. Actually I plan to make the change but I haven’t taken the action due to time constaint. I’ll do it in the near future to resolve this problem.

Conclusion

You should review your website now to find out how the link juice flows from one page to another no matter it is a blog or e-commerce site. By assigning the proper flow of your link juice and PageRank, you can have a much better search engine rankings. If not, your keyword rankings on search engine result pages will be greatly affected.